<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[ALYCHLEE]]></title><description><![CDATA[ALYCHLEE]]></description><link>https://www.alychlee.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 30 Jul 2026 14:39:28 GMT</lastBuildDate><atom:link href="https://www.alychlee.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Seven Months at MMSI]]></title><description><![CDATA[Today marks the end of a really meaningful 6-month journey as a Marketing and Content Associate at Manhattan Media Services. I got so much real, hands-on experience. Not just theory, but practical know-how you can only pick up by being in the room. I learned how strategy connects to business goals, watching plans get shaped around real objectives instead of just theory in a textbook. I saw how content decisions actually get made: the back-and-forth, the reasoning behind every choice, and how...]]></description><link>https://www.alychlee.com/post/six-months-at-mmsi</link><guid isPermaLink="false">6a6b48883ab08c72af1637dd</guid><pubDate>Thu, 30 Jul 2026 12:50:17 GMT</pubDate><dc:creator>Alyssa Lee</dc:creator></item><item><title><![CDATA[Why Rare Beauty’s New Ambassador Feels So Fresh]]></title><description><![CDATA[Rare Beauty recently chose rising actor Ella Bright as its first celebrity ambassador, and what stood out to me most was how new the partnership feels. Beauty campaigns often rely on celebrities audiences already know, already follow, and have already seen represent several other brands. That can create instant attention, but it can also make the campaign feel familiar before it even begins. Rare Beauty took a different route. By choosing someone who is still rising, the brand made the...]]></description><link>https://www.alychlee.com/post/why-rare-beauty-s-new-ambassador-feels-so-fresh</link><guid isPermaLink="false">6a69e6ed5329f38dcec6250b</guid><pubDate>Wed, 29 Jul 2026 11:43:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/32af29_2305ebccb0704d7b915c160c9873e99f~mv2.jpg/v1/fit/w_399,h_399,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alyssa Lee</dc:creator></item><item><title><![CDATA[How GLP-1 Changed the Game]]></title><description><![CDATA[Something I keep noticing in the wellness space: GLP-1 drugs quietly reshaped an entire industry's marketing playbook. Weight loss clinics and fitness studios that used to have waitlists have gone quiet. Not because their programs got worse — Mounjaro and Ozempic just became the faster answer to the question these businesses used to own. People didn't stop wanting help with their health. The starting point moved. If your marketing still answers the old question, you're invisible to people...]]></description><link>https://www.alychlee.com/post/how-glp-1-changed-the-game</link><guid isPermaLink="false">6a5df6ef508dac8ca770fe3f</guid><pubDate>Mon, 20 Jul 2026 10:25:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/32af29_46e0379eb25f4452b95ab5e23eff5eff~mv2.png/v1/fit/w_790,h_462,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alyssa Lee</dc:creator></item><item><title><![CDATA[The AI Adoption Gap: Why Most Marketing Teams Are Behind]]></title><description><![CDATA[A new Supermetrics survey of 435 marketing leaders across the U.S., U.K., Germany, Australia, and Singapore just confirmed what a lot of marketers already suspected: the AI hype is way ahead of the AI reality. 85% of organizations have no formal AI strategy or clear ownership of AI initiatives. Only 15% have a defined roadmap with measurable success metrics. And the problem isn't ambition — it's infrastructure. The report points to a few consistent blockers: Weak integration between analytics...]]></description><link>https://www.alychlee.com/post/the-ai-adoption-gap-why-most-marketing-teams-are-behind</link><guid isPermaLink="false">6a5898e6d279a92c52a33086</guid><pubDate>Thu, 16 Jul 2026 08:40:17 GMT</pubDate><dc:creator>Alyssa Lee</dc:creator></item><item><title><![CDATA[Jennie for Vaseline ]]></title><description><![CDATA[Vaseline’s partnership with Jennie Kim is such a clear example of the power of brand perception. For years, Vaseline was mostly seen as a simple, affordable, everyday product.  It was practical, trusted, and familiar, but not necessarily “aspirational.” With Jennie as its global body care ambassador, the image changes. Suddenly, the product is not just petroleum jelly or body lotion. It becomes part of a beauty ritual. It feels glossy, elevated, and culturally relevant. The same brand that...]]></description><link>https://www.alychlee.com/post/jennie-for-vaseline</link><guid isPermaLink="false">6a575f90cf40315cb3321a7c</guid><pubDate>Wed, 15 Jul 2026 10:25:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/32af29_0f6376bfb8f749369f3d3a64b15b3e46~mv2.jpg/v1/fit/w_800,h_533,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Alyssa Lee</dc:creator></item><item><title><![CDATA[Fame ≠ Attention]]></title><description><![CDATA[Brand fame is more than awareness — it is when people know that other people know the brand, creating social proof and cultural currency. Posting a lot is not the same as building brand fame. A brand can be active on social media, follow trends, work with creators, and still not become memorable outside the feed. That is the difference between attention and fame. Attention can happen quickly. Fame takes consistency, distinctiveness, and enough cultural presence for people to recognize the...]]></description><link>https://www.alychlee.com/post/fame-attention</link><guid isPermaLink="false">6a56241e634028a56f49b719</guid><pubDate>Tue, 14 Jul 2026 11:59:57 GMT</pubDate><dc:creator>Alyssa Lee</dc:creator></item></channel></rss>