About Me

I’m Alyssa, a marketing and media professional with experience across creative strategy, social media, consulting, and digital content. Through my work with Manhattan Media Services, MBN, Generasian, and student consulting projects at NYU, I’ve contributed to brand research, campaign development, audience engagement, and visual storytelling.

 

Originally from California and raised between the U.S. and Korea, I developed a strong interest in how culture, media, and human behavior shape the way people connect with brands. I’m currently studying Media, Culture, and Communication at New York University, with a minor in Business of Entertainment, Media, and Technology.

 

Alongside my professional experience, I created alychlee as a space to bring together my marketing perspective, visual taste, and original campaign ideas. My work focuses on turning observations into clear strategies and developing ideas that feel human, relevant, and memorable.